How To Source And Sell Wholesale Full Spectrum CBD Oil

As the CBD industry experiences rapid growth and the demand for high-quality CBD products continues to rise, entrepreneurs and retail businesses are looking to capitalize on the market's potential. One of the most popular ways to enter the industry is through wholesale CBD oil.

Wholesale CBD oil offers an opportunity for entrepreneurs and retail businesses to enter this lucrative market. Full-spectrum CBD oil contains beneficial compounds in the hemp plant, including cannabinoids and terpenes. This comprehensive blend of compounds creates what is known as the "entourage effect. " It boosts the overall therapeutic potential of the oil.

Key Takeaways:

  • Ensure cannabinoid content, purity, and absence of contaminants through independent lab reports.
  • Choose a CBD company with a proven track record of supplying high-quality CBD products and excellent customer service. Cater to diverse preferences with tinctures, capsules, edibles, topicals, and more.
  • Stay informed about industry regulations and adapt your business practices accordingly.


Why Choose Wholesale CBD?
Prerequisites for Starting a Wholesale CBD Business
Setting Up a Wholesale CBD Business
The Bluebird Botanicals Difference
Final Thoughts

Bluebird Botanicals Wholesale CBD

Why Choose Wholesale CBD?

Before delving into the details of sourcing and selling wholesale full-spectrum CBD oils, it's important to understand why a wholesale purchase can be a profitable venture.

By opting for wholesale, you can simplify the process of handling and manufacturing CBD products. Instead of creating your own product, you can purchase bulk CBD oil from manufacturers and sell it to retailers and users. This approach allows you to benefit from the growing demand for CBD products without the stress and responsibility of product preparation.

Furthermore, as a CBD retailer, you have the flexibility to choose from different products to sell, catering to different consumer preferences and needs.

Prerequisites for Starting a CBD Business

Before diving headfirst into the world of wholesale CBD, familiarize yourself with the prerequisites for starting a successful business. Understanding the legal landscape and ensuring product quality are crucial steps to take before embarking on your CBD journey.

Legal Considerations

The legality of CBD products varies from state to state, so it's important to research and understand the regulations in your specific locality.

In the United States, CBD became legal after the passage of the 2018 Farm Bill, as long as it contains less than 0.3% THC. However, it's important to note that certain states may have additional regulations regarding the sale and distribution of CBD.

Lab Testing and Product Quality

In an industry rife with risks, ensuring the quality of your CBD products is vital. When sourcing wholesale full-spectrum CBD oil, verify that you are purchasing authentic CBD instead of cheap, imported alternatives.

Request third-party lab reports to ensure that the products you are buying meet safety and quality standards. These reports serve as an assurance of a reputable company and guarantee that the CBD products you sell are safe for consumers.

Choose High-Quality CBD Oil Products

Before starting your CBD business, it's important to find high-quality CBD oil products that can generate significant revenues. Also, research market trends and consumer preferences to determine which CBD oil brands are in high demand and align with your business goals.

Bluebird Botanicals Wholesale CBD

Setting Up Your Health and Wellness Business

Follow these steps to establish a good foundation for your venture:

Step 1: Decide on the Type of Business

When it comes to selling CBD, you have the option to start a health and wellness store or just include it in your existing retail shop. 

But if you’re starting your business, consider these options and choose the one that aligns with your business goals:

  • Headshops. These retail stores cater to cannabis enthusiasts and hold a vast consumer base. Establishing a headshop can provide you with a wide reach and access to a targeted audience.
  • Brick-and-mortars. Retail stores such as nutrition and health food stores have a loyal consumer base and are spread across various locations. Setting up brick-and-mortar shops can offer you a diverse customer reach.
  • Online shops. Online stores have the largest consumer base and offer the convenience of reaching customers from all over the world. Although establishing a credible online store can be challenging, an ecommerce business can yield significant profits.

Step 2: Formulate a Business Plan

A well-thought-out business plan ensures the success of your CBD business.

Consider the following elements when formulating your plan:

Identify your target consumer base

Understand the interests and demographic characteristics of your target audience to shape your marketing and product offerings accordingly. Engage with potential customers to establish a connection and meet their needs effectively.

Financial planning

Determine your sources of funding and calculate the desired profit margin. Consider the initial investment required for infrastructure, inventory, and operational expenses. A well-devised financial plan will help you navigate the challenges of running a health and wellness store that features CBD products.

Important Note: It is best to partner with reputable wholesalers and carry their brand as is. Conduct thorough research and choose a partner that is already trademarked, such as Bluebird Botanicals.

Step 3: Find a Suitable Banking Solution

Finding a CBD-friendly bank is crucial for the smooth operation of your CBD business. While merging your personal and business accounts may seem like a convenient option, it's essential to have a separate account to track profits accurately.

With the changing regulations and increasing acceptance of CBD, many banks now offer banking solutions specifically tailored for CBD businesses. Research and identify a CBD-friendly bank in your locality to streamline your financial transactions.

Step 4: Choose a Reliable Supplier

Selecting the right wholesale supplier is key to the success of your business. Consider these factors when evaluating potential suppliers:

License and certification

Ensure that the supplier has the necessary licenses and certifications from regulatory authorities. This guarantees good compliance with industry standards and regulations.

Product Quality

Request samples of the CBD products you're interested in and conduct thorough testing to ensure their quality. Visit the supplier's manufacturing unit to gain insight into their cultivation and manufacturing processes.

Product range and pricing

Choose a CBD supplier that offers a wide range of products and dosage options. This way, you can cater to diverse customer needs and preferences.

Additionally, consider the pricing structure and minimum order requirements to find a supplier that aligns with your budget and business goals.

Step 5: Offer Effective Delivery Service

In a rapidly growing industry like CBD, efficient and timely delivery is crucial to stay ahead of the competition. Make sure you have a reliable system in place to track inventory, avoid stockouts, and ensure accurate order fulfillment. Quick processing and a faster turnaround time will keep your customers satisfied and help build a positive reputation for your CBD business.

Learn More About Wholesale CBD

Other CBD Products to Sell with CBD Oil

Now that you have established your wholesale CBD oil business, it's time to diversify and add other products to sell. Here are CBD products that can drive sales and meet your audience's demands:


CBD tinctures are highly sought after for their fast absorption and quick relief against various ailments. Stocking a range of CBD tinctures with different potencies and flavors can attract a wide customer base.


CBD-infused edibles, such as gummies, offer a tasty way for consumers to take CBD. Consider offering a variety of flavors and dosage options to cater to different preferences.


CBD topicals, including creams, lotions, and balms, are popular among consumers seeking localized relief. These CBD products can be a valuable addition to your wholesale CBD inventory, particularly for customers looking for skincare solutions.


CBD capsules provide a great way for consumers to incorporate CBD into their daily routine. Offering a range of CBD capsules with CBD isolate, THC-free oil, or full-spectrum oil allows you to cater to customers with varying needs.

Pet Products

The demand for CBD products for pets is on the rise. Consider stocking a variety of CBD-infused products specifically formulated for pets. These products can be a great addition to pet stores and veterinary clinics.

Other Cannabinoids

Consider expanding your product range by offering other minor cannabinoids, such as CBG and CBN. Broad-spectrum CBD oil offers unique benefits and can provide users with various options to choose from.

The Bluebird Botanicals Difference

At Bluebird Botanicals, we don't just talk about quality, we prove it. Through rigorous testing and expert review, we ensure every CBD product surpasses industry standards and delivers pure, safe, and effective results.

Setting the Standard for Quality

At Bluebird Botanicals, we believe in transparency and accountability. That's why we have created one of the first 100% transparent online batch database systems. Our third-party lab reports are available to the public, giving you complete confidence in the quality and purity of our products.

See Third-Party Lab Results

We go above and beyond what is required by regulations. While Colorado regulations require testing for 94 pesticides, herbicides, and fungicides, we test our hemp extract, organic MCT oil, and carrier oils for over 300. We also test for heavy metals such as arsenic, cadmium, lead, mercury, and 14 residual solvents to ensure the highest level of purity.

Clean and Honest, from Seed to Shelf

We believe that quality starts with the ingredients we use. That's why our full-spectrum suppliers use organic farming practices, ensuring that every ingredient in our CBD products is clean and consistent in color, flavor, and cannabinoid potency. Our CBD products are derived from American-grown hemp and manufactured in our FDA-registered facilities, guaranteeing the highest standards of quality and safety.

Farming with the Future in Mind

Responsible and sustainable agriculture is at the core of our values. We partner with farmers who use organic regenerative growing practices, minimizing tillage and maximizing carbon sequestration.

Our commitment to sustainability extends to using high-efficiency tractors for lowered emissions and continuously improving nutrient cycling in all fields. By supporting us, you are not only prioritizing your own wellness but also contributing to the future of hemp and the environment.

Final Thoughts

Sourcing and selling wholesale CBD oil can be a profitable venture in the rapidly growing CBD industry. By understanding the legal requirements, choosing reliable suppliers, and offering a diverse range of high-quality CBD products, you can establish a successful wholesale CBD business.

Remember to stay well-informed about industry trends and prioritize customer satisfaction. Embrace the opportunities presented by the CBD industry and embark on your journey to success today.

Be a Bluebird Botanicals Wholesale Partner