1. Introduction

At Bluebird Botanicals, we are committed to offering clear, responsible, and well-researched information about hemp-derived products. Since our founding, transparency, integrity, and consumer trust have guided everything we publish. This Editorial & Content Standards Policy outlines how we develop, review, and maintain content across bluebirdbotanicals.com.

Our goal is to ensure that every piece of information, whether educational guidance, product descriptions, or wellness resources is accurate, non-misleading, aligned with regulatory requirements, and safe for our community.

Last Updated: 26/11/2025

2. Our Editorial Mission

Our mission is to empower readers with factual, accessible, and compliant information about hemp and wellness. We aim to educate, not exaggerate.
We clarify what is known, acknowledge what is still emerging, and maintain a neutral, factual tone that respects customer safety and regulatory boundaries.

Our mission is to provide honest, evidence-informed content that empowers consumers to make informed, responsible choices about hemp-derived products without overstating benefits or making unsupported claims.

3. What This Policy Covers

This policy applies to all written content across Bluebird Botanicals’ website, including:

• Product pages
  
  
• Category pages
  
  
• Blog articles
  
  
• Educational guides
  
  
• Landing pages
  
  
• FAQs
  
  
• Email content hosted on the website
  
  
• Any informational pages published under our domain
  
  

Third-party lab reports (COAs) are not created by us, but we display them transparently for customer clarity.

All content, whether educational or promotional, must adhere to the same standards of accuracy, neutrality, and compliance.

4. Editorial Values & Guiding Principles

Transparency

We clearly separate educational content, general wellness information, and product details. We do not overstate benefits or imply results not supported by evidence.

Accuracy & Responsibility

Our writers reference reputable scientific sources where relevant, using neutral explanations rather than interpretations or medical suggestions. We design our editorial process to reflect Google’s expectations for Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). All content meets internal quality benchmarks for accuracy, clarity, and safe educational communication.

FDA & FTC Compliance

We strictly avoid:

• Claims that diagnose, treat, cure, or prevent any disease
  
  
• Symptom-specific language (e.g., “reduces inflammation,” “treats insomnia”)
  
  
• Borderline phrasing that may imply medical benefit (e.g., “helps with pain,” “relieves anxiety”)
  
  
• Any language that could be considered therapeutic or prescriptive
  
  

5. Consumer Safety

We avoid publishing instructions, suggestions, or recommendations that may be unsafe or misleading. We do not provide dosage instructions or individualized recommendations.

Our Content Development Workflow

Phase 1: Research & Topic Selection

Topics are chosen based on consumer interest, frequently asked questions, brand priorities, and search trends. Each topic must be educational and compliant.

Phase 2: Drafting

Writers create a first draft using:

• Approved terminology
  
  
• Scientific references (if relevant)
  
  
• Neutral educational framing
  
  
• Compliance-safe language
  
  

Phase 3: Editorial Review

A senior editor reviews the draft for:

• Tone
  
  
• Accuracy
  
  
• Readability
  
  
• Non-promotional, non-therapeutic framing
  
  
• Consistency with brand guidelines
  
  

Phase 4: Compliance Review

Compliance reviews are performed by individuals trained in hemp regulations, FDA/FTC marketing guidelines, and content-risk assessment. Before publication, each piece undergoes a compliance check to ensure:

• Full adherence to FDA/FTC guidelines
  
  
• Removal of medical or borderline claims
  
  
• Proper inclusion of disclaimers
  
  
• Safe and neutral language
  
  

Phase 5: Publication

Content is published only after editorial and compliance approval. Any AI-assisted content is fully reviewed, edited, and approved by trained human editors before publication.

6. Language Standards

Prohibited Language

We avoid all forms of disease, symptom, or treatment-related language, including:

• “Helps with insomnia”
  
  
• “Reduces anxiety”
  
  
• “Relieves pain”
  
  
• “Treats inflammation”
  
  
• “Effective for depression”
  
  
• “Cures, prevents, alleviates, treats…”
  
  

Permitted Language

We use general wellness descriptions and factual, non-medical educational phrasing such as:

• “Contains naturally occurring cannabinoids”
  
  
• “A full-spectrum hemp extract”
  
  
• “Customers often use CBD as part of their daily wellness routine”
  
  
• “Research is ongoing, and findings are preliminary”
  
  

Required Disclaimer

All product pages and relevant educational pages include the statement:

“These products are not intended to diagnose, treat, cure, or prevent any disease.”

7. Use of Scientific Research

When referencing scientific studies:

• We cite only peer-reviewed or reputable sources
  
  
• We summarize findings neutrally without implying therapeutic conclusions
  
  
• We avoid presenting early research as conclusive
  
  
• We do not link scientific findings directly to specific product outcomes
• We do not present research as medical advice, nor do we interpret findings in ways that could mislead consumers about product capabilities.
  
  

8. Editorial Independence

Our educational content is written to inform not persuade while maintaining separation between product marketing and informational resources. Educational content is not influenced by sales goals or commercial partners. Product pages remain factual and free of therapeutic language.

Bluebird does not publish sponsored posts or paid third-party content.

9. Corrections & Content Updates

If inaccuracies or unclear statements are identified by readers or internal reviewers, content will be corrected promptly. Most corrections are handled within 7–14 business days.

10. Post-Publication Review Cycle (12-Month Audit)

To ensure ongoing compliance and accuracy:

• All major educational and product-related content is reviewed at least once every 12 months.
  
  
• Updates may occur sooner if:
  
  
• Regulations change
  
  
• New scientific findings emerge
  
  
• Google flags content through search performance trends
  
  
• Internal audits identify unclear or risky language
  
  

Older content may be refreshed, consolidated, rewritten, or retired if required.

All significantly updated pages are re-submitted for indexing in Google Search Console.

11. Commitment to Continuous Compliance & Improvement

This Editorial & Content Standards Policy represents an ongoing effort to ensure:

• Regulatory safety
  
  
• Accurate and neutral information
  
  
• Responsible educational practices
  
  
• Compliance with Google’s content safety expectations
  
  
• Strong long-term SEO visibility
  
  

We continuously refine our editorial processes to maintain trust with both our customers and search platforms. We actively monitor Google Search Console and follow Google’s policies to ensure content remains compliant.