About Us Redefine
We’re happy by nature.
I remember the first time a customer called Bluebird looking for our products. They shared their heart-centered story about what CBD had done for them and I knew that our products had the ability to change the world.
Back in 2013, there were only a handful of companies making supplements from the hemp plant. We were the true pioneers of this industry—even before there was an industry. And, as we grew, the impact we saw in our customers’ lives reminded us that every decision we made needed to come from a place of care and compassion—not just for a better business, but for a happier planet.
With that, we made it our mission to create the world’s safest, most effective, and consistent CBD products.
We did that by creating the first 100% transparent batch database system and the highest quality and safety standards in the industry, which soon became the norm for the industry.
Bluebird didn’t just pave the way for quality, but also for policy. I became an advocate for the hemp plant on the state and federal level, working with lawmakers in the drafting of the 2018 Farm Bill. It was this bill that helped make CBD accessible throughout the country to those that need it.
By shopping with Bluebird, you’re not only making a healthier choice for yourself and your loved ones. You’re helping us make the world a happier place.
Since we sold our first bottle of CBD, our business has strived to be a force for good. So, in 2019, we were honored to receive our B Corp™ certification.
Certified B Corporations® are businesses that meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. The B Corp assessment is rigorous. It reviewed not only the quality of Bluebird’s products but also the company’s greater impact on people and the planet.
There are several core principles that B Corporations follow that inform all of our business decisions.
We only work with supply chain partners whose source materials and processes have been thoroughly vetted to ensure consistent quality across our product line. Our industry-leading quality standards keep harmful ingredients out of our formulas.
We partner with hemp farmers in Colorado who use organic regenerative agricultural practices including minimal tillage, carbon sequestration, nutrient cycling, and Tier 4 tractors with lower emissions. Our farmers also grow their crops pesticide-free in pristine conditions.
We provide education about botanical wellness solutions and the importance of clean ingredients in supplements.
We donate to trusted non-profit partners including Veterans Community Project, Paradox Sports, The Okra Project, and many more.
Since first receiving our B Corp certification, we’ve been continually looking for ways to improve our core business practices, including continually evolving our quality standards so they go beyond regulatory standards.