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If You Sell CBD, Why Does Your Label Say Hemp?

You’re not the only one who is confused.

Over the past two years, consumers have begun flocking toward CBD products as a dietary supplement for its numerous health benefits. Yet, with murky legislation surrounding its governance, companies and customers have been forced to work with stringent labeling and phrasing requirements that often conflict, leading to a great deal of confusion about what’s what.

Here at Bluebird Botanicals, we specialize in CBD oil. But if our products all contain CBD, why the heck does it say hemp on the label?

Short answer: CBD is derived from hemp, and our products contain full-spectrum hemp extract which includes CBD and the other cannabinoids.

CBD is one of 100+ cannabinoids found in the cannabis plant. Cannabis is generally separated into two “types,” marijuana and hemp. Marijuana contains a large concentration of delta-9 tetrahydrocannabinol, or THC, which is responsible for the “high” that users feel when they ingest it. Hemp, on the other hand, is a plant of the Cannabis Sativa L. variety with no more than 0.3% THC by dry weight per its legal definition. 

Marijuana remains a Schedule 1 Controlled Substance and is federally illegal. Yet, the CBD industry is flourishing due to the recent legalization of hemp through the 2018 Farm Bill. Because of this, most of the CBD-laden products on the market today contain a hemp extract. This is particularly important for manufacturers to distinguish on their product labels because hemp is currently the only federally legal type of cannabis. Any product containing marijuana, or cannabis with more than 0.3%, must be sold through a licensed dispensary in one of the 11 states that have legalized its recreational use.

Likewise, many CBD products are comprised of either a full-spectrum or broad-spectrum hemp extract. Full-spectrum means the extract contains the entire array of cannabinoids plus the multitude of other beneficial compounds like terpenes, flavonoids, vitamins, minerals, and more. A broad-spectrum hemp extract is similar, but has been purified of THC and as such isn’t quite as comprehensive as a full-spectrum extract. 

Most of Bluebird’s CBD products contain a full-spectrum hemp extract, which is why our product labels say hemp. CBD is certainly the key player in these extracts, yet we would be understating the potential of our products if we didn’t highlight the other beneficial components of the hemp plant that are present in your bottle. 

Now, many companies have been selling another popular hemp byproduct for years – hemp seed oil. Hemp seed oil is extracted from the – you guessed it – seeds of the hemp plant. However, unlike the flower and leaves of the plant, the seeds do not contain any cannabinoids whatsoever. Hemp seeds and hemp seed oil (often just called “hemp oil”) have been imported and sold in the United States since 1998. Yet, with the popularity of CBD oil, many customers have begun to confuse “hemp oil” made from hemp seeds with “CBD oil” made from the aerial parts of the hemp plant. As a result, many have found themselves frustrated after purchasing hemp oil and realizing they aren’t getting any CBD as they thought they would. 

We certainly don’t want any of our customers to be confused about which product they’re buying. Rest assured – all Bluebird products contain CBD. You don’t even have to just take our word for it – you can see for yourself with our batch database of third-party lab tests. Each and every product that leaves our facility is tested for cannabinoid potency, terpene profile, and possible contaminants such as pesticides, heavy metals, mycotoxins, microbes, and residual solvents.

Likewise, if you have any questions whatsoever about what to expect from your first (or fifth, or twentieth) Bluebird purchase, you can always reach out to our Customer Care Team via [email protected] or by calling 720-726-5132. We’re always here to help!

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