Happiness is hard work.

Whether we’re working with our Certified Clinical Herbalist to craft formulations that harness everything nature has to offer or testing and retesting to make sure our small batch supplements deliver both potency and peace of mind, a lot of effort, thought, and passion goes into everything we do. And while we’re proud of the certifications we have to show for our hard work, what drives us to do more than most is the belief that the more happy we put into our products, the more happy you’ll get out of them.

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Meet R&D Lead
Johnnie Heider-Kuhn

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This Guy Gets Happy

Bluebird’s R&D Lead, Johnnie Heider-Kuhn, is the embodiment of “do what you love.” No one exudes more passion for plant wisdom passed down through the ages, and no one demands more from the process and products he helps us craft. With years of experience and endless energy, he pours himself into every formulation. Watching him work, it’s instantly clear that Johnnie’s happy place is right here. And we couldn’t be happier.

Why our products are so darn happy.

Certified B Corporation®

Bluebird Botanicals has been recognized for having the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps™ are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Read more.

GRAS (Generally Recognized As Safe)

To obtain our self-affirmed GRAS status, we had to show that our CBD extracts are safe when used as intended, including toxicology reports and a review by expert panelists. Future FDA regulations will require this as a safety component and we’re invested in the longevity of our company, as well as the entire industry.

U.S. Hemp Authority

The U.S. Hemp Authority Certification Program is the hemp industry’s initiative to provide high standards, best practices, and self-regulation, giving confidence to consumers and law enforcers that hemp products are safe and legal. This certification’s intention is to show consumers and law enforcers which hemp products they can trust.

Certified Glyphosate Residue Free**

Glyphosate was declared a probable human carcinogen by the World Health Organization, yet remains a key ingredient in the world’s most common pesticide that frequently shows up in popular food and beverage products. Bluebird Botanicals became the first CBD company to become certified Glyphosate Residue Free by The Detox Project, an independent research and certification organization.

cGMPs for Dietary Supplements & Food

A GMP Certificate means that Bluebird Botanicals has been audited and verified compliant by an ISO-accredited third party organization against the standards of 21 CFR 111 and 117 for food and dietary supplements. Bluebird has operated under cGMP standards from the beginning.

Leaping Bunny Cruelty Free

The Leaping Bunny “Cruelty-Free” certification is the international gold standard for non-animal tested consumer products. Bluebird Botanicals’ line of CBD lotions has been certified Leaping Bunny Cruelty Free, which means our products are never, ever tested on animals.


Bluebird’s Hemp Classic, Complete, and Signature CBD oil blends, as well as their concentrated counterparts, have officially become Certified Vegan. Our THC-Free* and CBD Isolate products have also received this designation. The Certified Vegan Logo verifies that these products do not contain animal products or byproducts and have not been tested on animals.