Behind The Scenes: Our Dynamic Immune Soft Gel Formula


Being a happy and healthy human relies on a number of systems in the body. One of the primary pieces in this puzzle of wellness is the immune system. The immune system is a quite complex yet intelligent balancing act that works to keep our bodies at an optimum state. This system is constantly working behind the scenes to maintain an internal balance, but it deserves our loving care and attention. 

Thankfully, there are many ways to support a healthy immune system year-round.† These  include proper nutrition, exercise, healthy sleeping patterns, and fortifying your diet with supplements. Bluebird Botanicals’ Dynamic Immune CBD Soft Gels feature two heavy hitters when it comes to immune health: echinacea and elderberry. Each of these renowned botanicals can help you maintain a healthy immune response on their own; however, they can provide quite a synergy when used together. 


Echinacea is a well-known botanical ingredient due to its beautiful flower, effects on immune response, and unique name. This plant is commonly found in North America and Europe, and is often referred to as Purple Coneflower. While there are a number of species of echinacea, there are only a few species that yield the desired effects on the immune system.

At Bluebird Botanicals, Echinacea purpurea is our species of choice for the Dynamic Immune CBD Soft Gels formula. We use organic CO2 extraction on the roots of this plant to standardize the final product into 23% alkylamides, the constituent that supports healthy cellular activity of the immune system through interaction with CB2 receptors in the endocannabinoid system.† 


Thanks to Monty Python and the Holy Grail, some people associate elderberries with an insult (“Your mother was a hamster and your father smelt of elderberries!”). However, the incredible effects of this pungent plant are actually quite beneficial. 

Elderberry refers to the berries found in the Sambucus nigra shrub commonly found in Europe. This age-old herbal remedy has been used in various forms, including teas, pills, syrups, and extracts. Elderberries are rich in vitamin C, iron, vitamin A, potassium, and dietary fiber, making them a quite nutritious fruit. Additionally, they contain flavonols, anthocyanins, and phenolic acids which support healthy cellular activity in the immune and digestive systems.† Dynamic Immune CBD Soft Gels feature Eldermune® , a patented elderberry juice concentrate, which provides the equivalent of 4.2 grams of elderberry juice in each soft gel. 

The whole is greater than the sum of the parts

The Growth and Innovation Team at Bluebird Botanicals wanted to craft a balanced immune support supplement when formulating the Dynamic Immune CBD Soft Gels. The concept of herbal energetics led the team to create a particular blend of ingredients for this formula. 

For instance, certain herbs are cooling, or cause the body to expel heat through the opening of pores. These herbs are also known as diaphoretics, which catalyze this cooling phenomenon. Another aspect of cooling herbs is their ability to support healthy inflammatory markers, a function of the immune system.† Additionally, there are warming herbs, which cause the body to generate heat by activating the circulatory system, or by supporting cellular energy and metabolism. One could consider the difference in experience of drinking a cup of peppermint tea, as opposed to a ginger tea for an intuitive sense of how these herbs work. Elderberry and echinacea are both cooling herbs, which seem to target the ideal energetic response for an immune supplement. 

After research on the supplement and CBD industry, our innovation team began identifying ingredients that would synergize with CBD and lead to more optimal response from users. Rather than using one ingredient that targets a certain aspect of a system, we took a more holistic approach by combining ingredients in particular, meaningful amounts for a more comprehensive blend. 

Elderberry and echinacea both support healthy cellular activity which leads to an optimized immune response.† Combined with Vitamin A, Vitamin C, Vitamin D3, Dynamic Immune CBD Gels feature specific concentrations of each ingredient based on the science that supports the use of supplements for adaptive and innate immune support. Full spectrum hemp extract ties together the formulation by supporting overall wellness and healthy antioxidant activity.† Each ingredient supports various structures that are related to health of the immune system. The synergy of these combined ingredients leads to a superior product that can help keep you doing the things you love!