Bluebird’s 2020 Vision

Happy new year to our flock!

The year of clarity is officially upon us. We just finished an absolutely incredible year and even more incredible decade full of so many memories, milestones, and touching moments with our community of friends and family. 

Over this past decade, Bluebird Botanicals was hatched, matured through fledgling adolescence, and became an industry-leading CBD company within just six short years. We played a major role in the revolution of the hemp industry and saw the domestic production and commerce of hemp federally legalized for the first time in over 40 years. 

We have worked hard to earn our place in the industry, and continue to work hard to propel the industry forward. We became one of the first CBD companies to earn its B Corp™ certification, as well as one of the first 13 hemp companies to become certified through the U.S. Hemp Authority program. It has been a joy and honor to lead the hemp industry in adopting business practices that benefit the planet we share.

Back in 2012, Bluebird’s founder and CEO Brandon Beatty started an herbal supplements company with a handful of close friends. Now, as the decade draws to a close, our company has grown to include over 50 bright, talented, and relentlessly compassionate team members serving thousands of customers across the nation.

So, what’s next for Bluebird Botanicals?

We’re ready for the 2000s edition of the roaring twenties. We’re prepared to really dig into our mission to make health and wellness radically accessible to all, and to plant the seeds of change needed to move the hemp and larger agriculture industry forward. Here’s our vision for 2020 and beyond.

We will embrace our inherent quirkiness, our hearts, and our spirits. 

Bluebird chooses to blaze its own trail in the pursuit of authenticity and real impact. Our team is comprised of remarkable, unique individuals who are passionate about their work, their coworkers, their community, and their planet. We are committed to preserving our company culture that lets each of our individual, unconventional spirits shine. 

We will foster personal and professional growth for all Bluebird employees. 

Growth is vital to every individual and every organization. Bluebird recognizes that one of the best gifts it can give its employees is the ability to grow in their careers and on a personal level, too. Bluebird’s executive team leaders actively seek development opportunities for each of its employees and strive to guide them in the direction they want to grow. 

We will deliver a better life for everyone who engages with the Bluebird brand.

Our mission is to guide every person toward living a happy and healthy lifestyle, not just those who take our products or show up for work every day at our office. This includes everyone who interacts with Bluebird in any capacity, especially through our involvement with our nonprofit partners such as Conscious Alliance, Veterans Community Project, and Paradox Sports. Our goal is to leave a positive impact on the world at large.

We will educate and incentivize our farmers to employ regenerative agricultural practices.

Regenerative agriculture is the collection of farming practices designed to improve soil health and reduce carbon emissions. These farming practices help rebalance and regenerate organic matter and microbial activity of the soil.

At Bluebird Botanicals, we partner with hemp farms that follow regenerative agriculture practices like utilizing drip irrigation systems, reusing drip irrigation lines, sourcing water from rainfall instead of pulling from the river, and using clover as a cover crop. We also continually work to support our farming partners in adopting additional practices to encourage carbon sequestration.

We will balance profits and sustainability through our commitment to the B Corp certification.

Bluebird officially became a Certified B Corporation® in December 2019, reaffirming our commitment to the highest standards of social and environmental responsibility. The B Corp certification was created to form a community of leaders collectively working toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, community, and the environment. 

The B Corp program adheres to a Declaration of Interdependence, which has Bluebird proudly signed:

We envision a global economy that uses business as a force for good. 

This economy is comprised of a new type of corporation – the B Corporation – Which is purpose-driven and creates benefit for all stakeholders, not just shareholders.

As B Corporations and leaders of this emerging economy, we believe:

That we must be the change we seek in the world.

That all business ought to be conducted as if people and place mattered.

That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.

To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

As a B Corp business and a mission-driven CBD company, Bluebird Botanicals is ready to make our 2020 vision a reality - one step at a time. We hope that you’ll join us in our mission to make health and wellness radically accessible to all.