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Bluebird Botanicals is extremely excited to announce that the company has officially become a Certified B Corporation®.

Certified B Corporations are businesses that meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps™ are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

With the designation, Bluebird Botanicals joins an elite group of more than 3,000 companies in 71 countries and 150 industries that meet higher standards of social and environmental performance, transparency, and accountability including Patagonia, Etsy, and Ben & Jerry’s.

In order to become certified, companies must undergo a variety of assessments to demonstrate how its operations and business model positively impact its workers, community, environment, and customers. This includes everything from supply chain and input materials to charitable giving and employee benefits. 

Bluebird Botanicals is honored to receive this certification. We’ve been a heart-led company since day one and hold true to the same values as the B Corp program. We’ve long recognized that there’s a greater purpose to our business than just making sales, and we’ve worked hard to abide by that purpose in every area of the company. This certification reaffirms our commitment to being responsible stewards of our planet and communities.

Said Michael Harinen, Chief Brand Officer at Bluebird Botanicals, "We're elated. Our hearts are overflowing with gratitude to be accepted into this community of companies working toward a better future. We envision a world where our relationships with ourselves, each other, and all of Mother Earth are held in reverence. "

"It's with great humility and honor that Bluebird takes another step toward that vision by wearing the B Corp badge. We understand that we're a small but significant part of something so much bigger than us - that we’re all connected. Our presence in this world requires responsibility. We take that responsibility seriously as we do our best every day to spread compassion and health."

The B Corp community abides by a “declaration of interdependence” which speaks to the mission and objectives of the certification program. Bluebird Botanicals has proudly signed this declaration and proclaimed our commitment to fostering healthy global communities and building a more inclusive and sustainable economy. 

B Corp’s Declaration of Interdependence

We envision a global economy that uses business as a force for good. 

This economy is comprised of a new type of corporation – the B Corporation – Which is purpose-driven and creates benefit for all stakeholders, not just shareholders.

As B Corporations and leaders of this emerging economy, we believe:

  • That we must be the change we seek in the world.
  • That all business ought to be conducted as if people and place mattered.
  • That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
  • To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.